Roma - Milano for Alitalia

Our task was to create an enjoyable experience for people.
For change the positioning of the Brand - ROMAMILANO.
Thereby gain attention of people and change perceptions.
Provide them with the best service and personal attitude.
To do so, that they wanted to fly ALITALIA because it is more convenient,
faster, without nerves and a lot more pleasant,
all inclusive and straight to the point they need to come.